The Business Call to Action Flagship Report 2014
- mrronnie3
- Nov 13, 2014
- 1 min read
The first flagship report of Business Call to Action (BCtA) reviewing five years of the programme, shows strong evidence of progress made by BCtA member companies in providing benefits to people at the Base of the Pyramid (BoP) while delivering commercial success.
The report suggests that there is little doubt that inclusive business is seen as a viable, commercial business model by a growing set of companies, across a wide range of sectors. While there is still much work to be done, there is a huge potential for BCtA member companies to grow and achieve sustainable impact. Breaking Through offers an opportunity for professionals in both business and development to draw valuable insight from the collective experiences of BCtA initiatives showcased in this report.
